SeniTech’s solution, PuzzlePay™, allows consumers in the Emerging Markets to make purchases online without the use of a credit or debit card, immediately circumventing some of the key obstacles to Emerging Market inclusion in the wider global dynamic.

PuzzlePay™ is a web-based, platform independent highly scalable solution that is capable of supporting divergent Emergent Market online demand irrespective of language, currency or the technological code base of the host nation.

The lattter point is key feature of PuzzlePay™: Across the Emerging Markets and even within national borders there is a huge variety of differing code structures, languages and platform architectures. Each country, each state, each commercial body is an island unto itself exhibiting differing characteristics. The card not present model has worked well in the Developed World after many years.

For the Emerging Markets, a region of such commerical and cultural diversity and lacking the years of conguence, any comparable solution would need to integrate an almost infinite number of differing technological platforms and languages into an existing architecture. A task, which given the the associated costs of scaling, integration, support, maintenance, customer support, error creation and system overload would be incredibly prohibitive.

Not so with PuzzlePay™; the solution can quite literally integrate into any commercial technology or website irrespective of its code structure or platform architecture and in so doing easily aggregate all Emerging Market states on a single technological platform. A global merchnat, seekign to extend into to the Emerging Markets, need only integrate once into PuzzlePay™ once to provide a single uniform global payment solution.

As a result PuzzlePay™ is scaled to support an extremely high transaction volume with high a number of clients verticals or aggregates across multiple countries simultaneously. PuzzlePay™ is the only available solution capable of providing a pan-global uniform service to all global economies; providing a complementary service to communities that do not have a credit cards in areas where solutions already exist and providing a singular service where they do not.

Features of PuzzlePay™include: